Atari Leaves Gambling Business
Atari Leaves Casinos to Get into the World of Premium Games for PC and Consoles
Leading provider of entertainment products, Atari, has just announced that it leaves casino business to focus on the production of games for PCs and consoles. This decision is made by the board of directors who voted to refocus all resources in the market for the development of premium games with added value. The decision is further supported by a detailed review of the possibilities and the assets of the Atari division.
Following the new decision from the provider, the famous Atari casino will cease to exist, but it is yet not clear what will happen with the brand’s hotel and crypto divisions.
Atari Gaming made several announcements over the last year which didn’t have a lot of common with gambling. The company announced that its Atari hotel is going to expand across the USA, serving as an entertainment paradise equipped with VR arcades.
Based on the same announcements, the first Atari Hotel should be located in Las Vegas, where it would have a casino like each other hotel in Las Vegas. In addition to it, Atari also unveiled an innovative online casino where users could utilize cryptocurrencies such as Bitcoin or Ethereum. It looks like both ideas are canceled and the company leaves the gambling industry.
According to the statement of Atari CEO Wade J. Rosen, the company’s intent with any gaming-related product is to deliver accessible and enjoyable moments of the gameplay. This is the key idea of Atari and something that connects its history with its future. At the moment, the provider believes that premium gaming is more representative for the Atari and its DNA. The future will see the brand offering premium gaming solutions, while also expanding its already popular base of free games in the market.
Apart from shutting down Atari Casino, the provider will sell five free games, such as RCT Stories, Crystal Castles, Ninja Golf, Castles and Catapults, and Atari Combat: Tank Fury. However, successful games which already have a significant customer base will not be affected.
Atari will continue with a €5m write-off for the financial period ending March 31, 2021. It is the result of the withdrawing positive net outcomes guidance for the 2020/2021 year. The company will unveil its annual results until July 31, 2021.
The first premium game in the row will be available until the end of the year and gamers will not wait a lot before seeing a new refocused product.
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